Wolves Dressed In Sheep Clothing

Over 2,500 individuals across the country will receive this email this morning. That list grows every day.

As you can imagine, I receive a lot of emails in response throughout the week. I read and respond to every one. On Wednesday, an athlete living in Florida wrote me the following:

Why are there very few people who are in fantastic shape?

Why are there people with many degrees who claim to know what they are doing, yet they are just averagely fit? Shouldn’t they be leading by example and be ripped and super fit?

They have every opportunity to be an amazing athlete and yet they are just coasting.

Today, I want to share my response to this email.

Why are there very few people who are in fantastic shape?

“Fitness” is elusive for most. You know when you see it, but you can’t seem to find the words to define it.

I believe most would agree that the “fit” are capable of doing most things; things like running marathons without stopping, deadlifting twice their bodyweight, and climbing 15-foot ropes without the use of their legs. The athlete that can only do one of these at the exclusion of the others, is a fringe athlete–and therefore not as fit as they could be.

The ability to achieve this capacity, however, is extremely difficult. Running a mile on the treadmill as a warm-up (#cardio) and then lifting free weights with classic rock blasting in your ear buds won’t produce these type of results. Even a healthy diet and six-days-a-week of exercise won’t get you there.

What I’ve realized over the years is that the fit don’t have workout routines. Their routines are to simply work out–and those workouts vary drastically from cardio, to weightlifting, and to calisthenics.

In other words, they seek out weaknesses in their fitness and train them. Every day. They don’t skip out on burpees because they’re hard. They don’t skip deadlifts because they “hurt their back.” If they have a problem, they fix it.

Authority

Would you hesitate before trusting the following professionals?

  • A doctor that graduated top of their class in medical school, who also smokes cigarettes.
  • A finance professor who’s the dean of the college, who also is financially broke.
  • A dietician who authored dozens of diet books, who also is obese.
  • A preacher who oversees hundreds of congregations, who also is having an affair.
  • A weightlifting coach for thirty years, who also is weak.


My favorite phrase similar to this is to “Never trust a skinny cook.” Authority comes from walking the talk; not simply knowing it.

So why are there so many trainers that don’t walk the talk? I’m not sure I have the answer for this. But fat and unfit trainers abound in the world around us.

My recommendation is to only trust the ones that walk the talk.

My Story

Two years ago, I was struggling as a business owner. I knew how to get people fit because I was getting fitter myself. I would test workouts and nutrition plans before I gave them to my athletes. But just because I was a good trainer, didn’t make me a good gym owner.

So I went looking for help. I wanted a mentor to show me the way. I only sat down with entrepreneurs that were successful. Surprisingly, the eight business owners I sat down with in 2017, gave me some really bad guidance. They didn’t know what gym ownership was like, let alone in the microgym industry.

But then I found Chris Cooper. He and his team mentored over 800 microgym owners at the time. I didn’t choose him because of that number, however. I chose him because he also owned five gyms of his own.

A great doctor should be healthy.

A great finance professor should be wealthy.

A great dietician should be fit.

A great preacher should be spiritual.

A great weightlifting coach should be strong.

Don’t trust the wolves dressed in sheep clothing. The only way to identify those that can help you is through their walk.

Tyler

WOD

3 sets…
AMRAP 4 Minutes:
30 Plate Hops/Line Hops
15 Air Squats
-Rest 2:00 between sets-



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